Talking trade in the post-truth era: Bringing the numbers that matter

For some time, it was possible to win over trade sceptics by providing explicit numbers reflecting the losses from protectionism. Now it seems that the larger public has become indifferent to evidence-based debates. This column argues for increased use of micro-evidence and firm-level data in policy debates to make the case for trade. By linking trade to personal well-being, an increased focus on micro-economic evidence can generate stronger narratives and greater credibility among voters.