Status, Opportunities and Challenges of BRICS E-Commerce

During the last decade, along with the rapid development of information technology (IT), e-commerce1 has maintained swift growth and has become one of the world’s most dynamic economic activities. Latest estimates from UNCTAD show that global E-commerce reached US$ 25.3 trillion in 2015, of which US$ 22.4 trillion was B2B e-commerce and US$ 2.9 trillion B2C e-commerce2. E-commerce is playing an increasingly important role in promoting domestic and cross-border trade, industry transformation and job creation thereby providing overall strategic opportunities for the economic and social development for all countries. In this context, this report analyses the status of e-commerce in BRICS in the backdrop of global e-commerce trends. Due to the limited availability of reliable B2B and B2G e-commerce data in BRICS countries, the report relies mostly on B2C e-commerce data for cross comparative study and trend analysis in BRICS e-commerce.