New Pathways to E-Commerce: A Global MSME Competitiveness Survey

E-commerce has opened a gateway of new opportunities for micro, small, and medium-sized enterprises (MSMEs) to access international markets, find new sources of demand, and build value through exposure to new technologies.
To ensure that micro, small and medium-sized enterprises (MSMEs) can benefit from e-commerce, they need better access to e-platforms, payment and delivery services; streamlined customs procedures; and targeted skill building. These are the key findings from this ITC survey of 2,200 MSMEs in 111 countries. In addition, the survey reveals that the share of logistics costs over final price is nearly double in developing countries than in developed countries and that product return is a significant cost factor for enterprises from least developed countries.