Bringing SMEs onto the E-commerce Highway

E-commerce is transforming the global business landscape at an unprecedented speed, and successful e- commerce requires the ability to embrace change. Entrepreneurs working in e-commerce today – particularly the cross-border variety – must master new business techniques along with time-tried precepts of international trade.
This publication focuses on cross-border e-commerce, defined as the cross-border sale or purchase of goods or services conducted over computer networks. In the current economic era, where information technology is a significant driver of growth, participating in cross-border e-commerce is likely to be a major factor of a company’s success and even a prerequisite for survival, especially for small and medium-sized enterprises (SMEs).